It’s all about product innovation
Innovation:
The process of translating an idea or invention into a good or service that
creates value or for which customers will pay. To be called an innovation,
an idea must be replicable at an economical cost and must satisfy a
specific need.
On-line Business Dictionary
To us, it’s all about product innovation. We are proud of our history of innovation. We don’t just copy a product or product line and then slap our label on it and put it up for sale.
Instead, we strive to improve every product and brand that we sell.